We all want to see our page appear first in Google searches. But how can we achieve this? According to Google statistics, more than 2.2 million searches are performed daily, so the competition is strong and uses all the digital tools at its disposal, especially SEO.
Search Engine Optimization (SEO) optimizes a website by applying specific techniques to achieve better organic rankings in search engine results pages and accordingly increases its traffic.
The Stars Media SEO Experts have developed a specific methodology for achieving results and share some simple SEO steps that you can do, too!
1. Create Blogs and Articles That Target Your Audience
Creating content that directly addresses the needs of your audience will help with your SEO. Think about how your blogs actually answer the questions your customers will search on Google. That is, if it’s related to your products or services, your potential customers will land on your page before they even need to complete a purchase or transaction.
2. Add value to your page content
The more links that lead to your page, the better your search engine rankings. But in order for the users, other pages, blogs, etc., to want to share a link that leads to your page, it must be objectively worthwhile as content. The more niche (specialized market), the more competitive!
3. Sharing is caring!
How many times do we click “share” on social media of other pages? What are the factors that lead to this decision? This is what you should have in mind when creating social media content for your page, to think first as a user and then as a business. What material would you like to see so that you feel it’s worth sharing with your friends.
4. Use sources and links
Do not hesitate to use links from other sources within your own original content where necessary. Including links in the body of the page (not in the footer or in the sidebar) makes your website look more valid and raises your SEO rating!
Using free tools like Google Keyword Planner, you can find the right keywords related to your business and relevance. First, find keywords and phrases that are relevant to your content and include them in the first and last paragraphs of your page. Next, identify sub-keywords and phrases and place them in the middle paragraphs of your content. This can make a huge difference when search engine results rank your content for SEO.
6. Do not underestimate your titles
The titles and descriptions of your pages should be as attractive as possible, but without falling into the trap of becoming “clickbait,” which will damage your relationship with your audience. A title should be honest, descriptive, and of interest to the public. It’s also very important that they contain the keywords with which you want to be found. By paying a little more attention to the titles, you give more reasons to the audience to click on what they see.
7. Alt Tags "save" SEO
We know this may seem like a lot of work, but the alt tags of the images on your page are important to keep up to date. Simply uploading media does not help Google Search Engine properly archive your page. However, by filling in information through Alt tags, you give more “light” to the search engines and your SEO ranking.
8. Spend a little more time on your URLs
Do not leave your URLs to chance. Most CMS tools (WordPress, Joomla, etc.) give you the option to modify your URLs to become regular words (with some restrictions).
9. The value of a memorable Domain
Your domain is your headquarters, and you always want people to be able to find it easily and not go to a competitor by mistake. Therefore, try to find a domain that will not only be relevant to your company but will ensure that people looking for your company will find you. This tactic also helps Google’s “exact match” searches, which is a key SEO factor for your page.
10. XML Sitemaps should not lead to hidden treasures
Use tools like XML Sitemap Creator to create an XML sitemap from the HTML sitemap of your page. It sounds complicated to someone who has no previous experience with the subject, but it’s a necessary process for the SEO of your page. Once the XML Sitemap is ready, you can submit it to Google.
12. Headings are your main SEO weapon!
Headers are a key SEO factor in every page of the website because they are used so that search engines can understand the information and content of your page.
Search engines “read” the title’s content as for them, it is more important than the rest. One-Page Titles, therefore, have a simple rating of H1, H2, and H3, which are the most important, and reach up to H6.
But you can’t put any content you want in the titles. It is essential to use keywords (both short tail and long tail) as search engines when they “read” your website will identify them, recognize them, and better rank your content based on relevancy. Basically, you’ll appear higher in the organic results.
As a general principle, Title H1 should contain the most targeted keywords that define the object of the company/enterprise. Title H2 should contain keywords similar to Title H1 but more specific. Finally, Title H3 has the use of a sub-Title and should therefore be explanatory and ancillary to Titles H1 and H2.
Ideally, you can think that Titles have the structure of Hierarchy, and therefore the smaller the number that follows a title, the more important it is for the SEO of your page.
SEO is a marathon, not a sprint. By following these basic rules, you will find more positive results in the long run in the SEO ranking of your page. But the secret ingredient is consistency and constant engagement.