SEO is one of the most popular terms of digital marketing. It is also one of the most effective ways to promote websites. This is why you need to find the best seo agency to work with. Let’s examine exactly what an SEO is, and what processes and actions are included in this term.
The term SEO stands for “Search Engine Optimization.” It’s the process of attracting traffic through “organic” or “free” search results on search engines like Google. All the major search engines like Google, Bing, and Yahoo categorize different websites in the search results they display, depending on their users’ keywords or phrases. The pages are sorted with the help of complex algorithms that take into account dozens of factors. The algorithms’ goal are to offer the most relevant webpages to each search engine user based on the search they perform. The above process concerns the so-called organic results and is quite different from the process of ranking paid ads in the respective searches.
What does the term Search Engine Optimization mean?
Let’s “break” it into two to understand it better.
Part One: “Search Engine.”
Part Two: “Optimization.”
On the one hand, we have a “Search Engine,” which is a search engine such as Google Universal (.com, .gr, .fr, .de, etc.), YouTube (special video search engine, owned by Google, and is the largest after Google).
On the other hand, we have a “digital asset,” some material (content) which “lives” on the internet, in some digital format (e.g., website, video, PDF, PPT, PNG, Facebook, Pinterest, Twitter, Google Maps, etc.), which we want to promote through a search engine.
In practice, “SEO” is a set of different techniques that work in combination with each other and cover two broad areas of action:
- Optimization actions (on-medium SEO) on a specific digital asset, in order to become more “friendly” to Google, in order to have the best chances to gain its “favor” along the way and to rank it in the future in the privileged first positions in the results of the first page.
- Promotions (off-medium SEO) of that specific digital asset on other websites to make this asset more relevant and more popular in the eyes of Google by creating “citation” ( hyperlinks or backlinks ), which count as votes (always depending on the quality of their origin).
Our aim is, with the right combination of these practices, concerned about the information that we share in the “digital asset us” to find us easily in one first page of its results (e.g. of Google) when you type in “search-box” the keywords that purposefully represent the information we offer.
In SEO, we achieve without entering the process of creating paid advertising on Google, which would display our digital asset on the first page, but as paid advertising through the program Google AdWords.
So, here are two ways for a business to appear on the first page of Google:
- Organic view through Search Engine Optimization methods on various digital assets as mentioned above
- Paid Ads through the Google AdWords program
Which Businesses do NOT need Search Engine Optimization?
Some entrepreneurs aren’t active through the internet in terms of their marketing. They are unique, and they have managed other methods, and they don’t need Google at all.
Some companies don’t want to be found online. Their contracts are enormous, they belong to very “high-end” markets, and they want their activities to be outside the “radar” (public view) of the “average” user. They don’t want to be found by anyone who happens to type in the name of a product or service on Google. Their audience is very specific.
Successful SEO is a powerful channel for generating traffic and potential sales, such as Google AdWords and Social Media Marketing. It doesn’t mean that if they found your company on the first page, they will pick it or its suitable for them, but these customers may not be ideal for us.
So, if a company doesn’t belong to the above category, it does not need Google. SEO is a fundamental and powerful tool to generate traffic and potential sales and manage its image (DIGITAL BRANDING) in the largest search engine when people search for relevant keywords with its products or services in real-time.