Many years ago, access to information was limited. As a result, small business owners had to cultivate strong relationships with their customers to succeed as well as get recommendations. These days people “talk” and interact through social media.
When the content is informative or smart or funny, it’s shared, and many people read it. The same thing happens if the content is shocking and disturbing. People and businesses can be famous overnight or ruined. The impact of social media is so big that they all try to take advantage of it. Some hire professionals, and some still struggle to learn more. In this article, we present you with some basic tips to get an idea of how social media works.
1. Which platforms should you use?
Many local businesses are already facing the first and most obvious question: which platform should I use? Which one is ideal for me? There are too many. Do I have to have a profile at all? It is much better to have one or two very active profiles than ten silent ones. But which one should you choose?
Think about what your customers are using. Just because Facebook is popular, it doesn’t mean that it’s ideal for you and your audience. Do research, ask your customers in person or by phone. The common knowledge is that LinkedIn is for B2B business while Facebook and Instagram work more on retail. Also, advertisers try to find a way to use TikTok as these days it’s one of the world’s uprising brands with millions of subscribers. Your choice should depend on your business’s audience and the group of people that your product is targeted at. For example, if you sell industrial machinery, very few people on TikTok would care, while in LinkedIn, you may do some business when you find the right connections.
2. Give it time
Don’t think that when you set up a profile, you’ll succeed overnight. It needs work, patience, and a strategy for your profile to build up with followers. Also, it would help if you built your own network so people will follow you on your business profile. Then ask your colleagues, friends, or employees to share your page. That will give you a head start.
3. Create relevant content
You need to make sure that your content in your messages or promotions is worth sharing. In other words, your content needs to be valuable. This is something that may seem complicated. But in fact, it isn’t so. Present your products, photos with offers that are worth sharing. Give some tips and mention little useful secrets. Try to spark conversations under your posts so you’ll reach a bigger audience.
4. Post regularly
What is also important is to be active and post regularly on your page. Each platform is unique. For example, Facebook offers many features for sharing content in various formats, such as photos, videos, or posting links to your site. Ideally, people there can easily share your content and help you develop your following base.
Some platforms, such as Twitter, are great at engaging the public as you can easily spot them when someone mentions you. If you decide to go on Twitter, try to interact with the audience by responding to comments, retweeting, reposting, and engaging in hashtag conversations or replies.
What if you mainly want to post photos and videos? You can do that, too! Use Instagram, Snapchat, TikTok, or YouTube. However, make sure that you upload high-quality material, otherwise, it may backfire.
5. Add the correct information
Social Media profiles allow you to add all the basic information of your business, such as name, phone number and address, to your website. You need to keep this information consistent across all platforms. This will make it easier for search engines and your customers to find you. Also, it’s very important to add your business hours so people will know when they can reach you or visit your store.
6. Use hashtags
Hashtags allow you to link your post to a single topic without having to add an extensive introduction. Instead, use multiple hashtags that match and be relevant to the respective post. There are sites like best-hashtags.com that can help you find trending hashtags, so your content may reach a larger audience by using them. Be careful, though, to use only those related to your post, otherwise, you’ll get bad feedback from the users.
7. Don't just sell
When interacting with your customers, you should not focus all your efforts on sales. Try to build friendships. It may take time, patience, and effort, but it’s worth it. The more you engage, the more people will know about you, and the easier it will be to find your site and use your product or service over and over again. Also, people are tired of businesses trying to make them purchase a product. They are looking for authenticity.
8. Use high-quality images and smart text
Find pictures that don’t require permissions and create clever text to reach your audience. You can take your own products or your company in good quality photos and post with corresponding text. Experiment and find what suits your audience. If you use low-quality images, then it will have an impact on your business internet profile. It’s better not to use a picture than use one with low quality.
9. Measure your effort
Carefully monitor trends and audience engagement in your posts. If you want more information about Social Media and the traffic that leads to your site, you can use UTM tags and Google Analytics to measure your social media effort. In this way, you will learn what you may be doing wrong and correct it or what you do right and keep doing it.
10. Don't Give Up
One final factor to mention when it comes to Social Media Marketing for small businesses is determination. To function correctly, you need patience and consistency. Do not be discouraged after a frustrating experience.