Copywriting vs. Content Writing

If you deal with digital marketing, you will be surprised by the vast terminology. Sometimes even professionals disagree on the terms and their true meaning. What most people confuse is Copywriting and Content Writing. The confusion is spread on all social media, and people are wondering which service they need for their website, or which… Continue reading Copywriting vs. Content Writing

5 easy ways to update your website

Your business website is not only your virtual showcase but also a Digital Marketing tool. By presenting fresh content every time people visit your website, you encourage them to visit it more often and enable it to rank better in the organic search engine results. But what happens when you don’t have something new to share and refer… Continue reading 5 easy ways to update your website

12 easy SEO steps to optimize your website

We all want to see our page appear first in Google searches. But how can we achieve this? According to Google statistics, more than 2.2 million searches are performed daily, so the competition is strong and uses all the digital tools at its disposal, especially SEO. Search Engine Optimization (SEO) optimizes a website by applying specific… Continue reading 12 easy SEO steps to optimize your website

6 Steps to be Successful in Social Media!

Social media is now an essential marketing tool for all kinds of businesses Not too long ago, people couldn’t understand why or if their business should be on social media. Now, most of them research to find ways to grow on social media. Social media is an important tool for digital marketing, and if you… Continue reading 6 Steps to be Successful in Social Media!