Select URL (Domain name)
The domain name you choose will follow you in promoting your website and appears in the address field of all browsers. So, when you first register a domain name or choose a new domain name for rebranding your website, you need to consider a lot of things:
- The domain should be easy to remember, type it into search engines, and get coveted organic traffic. Also, remember that we all recommend sites orally, so you should make it easier for your users to recall and pronounce the domain name you choose correctly.
- When you look for the perfect domain name that will give character to your website, you can choose between names that refer to your brand or a keyword that refers to your field of activity. The greater the relationship between the keywordthat characterizes your domain name and users’ searches, the more likely you are to see faster organic traffic to your website.
- Use at most (or not at all) a hyphen as domain names with more dashes have in the past been marked as malicious and may give a negative impression to search engine bots.
- Choose a TLD (top-level domain name extension) of high value and recognition, such as .eu & .com, as most users are used to looking for a website with specific search engine results.
The description of the web pages (description tag) is an html element, and you will see it in the source code as: <meta name =” description” content =” The description of the web page”/>. Also, the title of the web pages appears in the search engine results, and in the vast majority of cases, the text you have defined will be displayed. For each meta description you write, ask these two questions: “What does this page offer?” and “Why should I visit that website?” If you do not answer them, edit the descriptions until you can do it.
- We suggest limiting your descriptions to 50-155 characters, including spaces. Ideally, split the content into two sentences so that users can easily read it.
- Add the basic keywords of the website to each description as if they are included in the user query, then they will be highlighted in bold(highlighted text) in the results that will appear.
- Add “Call to Action” suggestions to your webpage descriptions, which will motivate readers to click on the links that lead to your webpage. This applies to both search engines and social media (e.g. Facebook, LinkedIn), which use descriptions as complementary text when you or a user posts a link to your website.
Website keywords (keyword tags) are an html element, and you will find it in the source code as <meta name =” keywords” content =”…… ..”>
- Caution: Do not confuse meta keywords with the keywords or phrases you will use in your SEO strategy.
Heading tags are an important html element that you will find in source code like <H1….> To <H6….>. To see the headings, just visit the site you are interested in and type CTRL + U. Once the page source code appears, type CTRL + F, type ” H1″ in the search field (or “H2”, “H3” etc. depending on the markup you want to see) and the html element of the header will be highlighted.
The words of the heading tags usually appear as headings of the content of each web page, and the number that accompanies them defines the hierarchy between them, with H1 being stronger and H6 less important.
- Add keywords to the headings (if possible), but don’t forget that they are displayed to the website’s readers, so their content must be related to the text or section to which they refer.
- They help search engines understand the structure and organization of the website content, so use as many headings as you really need(the number of heading tags is not a ranking factor).
- Limit headings to between 20 and 70 characters (including spaces) to condense their meaning and help users navigate your content. This increases the total session time and avoids leaving the page due to a lack of content separation.
Images include a variety of files that are displayed to the users of the website (Logo, images, favicon, etc.) and one way to search for them in the source code are the URLs that are printed after the following code <img src = “….”>.
The images you will use, their size, dimensions, and other features decisively affect the website’s ranking. You should pay special attention to their optimization suggestions.
- Use your own original images or choose high-quality and aesthetic photos from free galleries such as Unsplashor Pexels.
- Τhe images you upload should be less than 100KB.
- Properly configure the dimensions ofyour photos based on the positions in which they will be displayed on your website. If, for example, the display space is 600 x 400 pixels, adjust the image you will use to the corresponding dimensions to save size, increase the upload speed, and achieve the optimal display. You can customize the measurements with a free tool like Gimp or Photoshop.
- Add your site images to a separate XML sitemap to help search engines rate your site images. Use the Screaming Frog, as described above: select the Sitemaps -> Image Sitemaps -> Next tab from the menu and save the XML file to your computer. Then submit the XML file to Google, Bing, and ideally to as many search engines as you see that you have organic traffic.
- Please select the appropriate file type for each image to minimize its size and site loading speed. 1) Use Vector ( .svg ) files for your logo and as many images as possible. Vector files are tiny in size, and because they do not consist of pixels, they can be adjusted to any dimension without losing quality. 2) Use .jpeg files if you have a photo with many colors and complex background. 3) Use .png files if you want your photo to have transparency or if you want to display simple line drawings, illustrations and infographics.
- Use descriptive text to photos (caption) only if it’s necessary for users to understand the content of the image.
- Do not keep or give names to image files that contain only numbers (e.g., IMG 2345), and do not leave spaces between characters. Ideally use lowercase Latin characters without spaces and briefly describe the image (e.g., dedicated-server.png). This way, you won’t face possible migration problems and “broken” images that will affect the ranking of your website.
If all these sound difficult, you can always trust us, The Stars Media team, with your website and your SEO strategy and we will give you the best results.
What is a Copywriter?
The Copywriter writes texts, usually not extensively, to direct sales or motivate the reader to act in a particular way. Copywriters are primarily Sales Writers, and their purpose is to promote or sell a product or service. Consequently, their texts are much more sales-oriented and don’t aim so much at informing the reader. Copywriters have traditionally been an integral part of an advertising company team, as many of you will have seen in the popular Mad Men series.
With the spread of the internet, Copywriters began to focus more on creating keyword-targeted texts so that users could discover these pages from search engine results. But, of course, this does not mean that the Creative Copywriters of advertising companies have ceased to exist. However, many of them have inevitably adapted to the needs of the digital age.
Think of Copywriters as the masters of storytelling or creating imaginative campaign ideas. They know well how to use words and psychology to invoke emotion and also understand what the user wants to hear, see or read to identify with an ad. What are classic types of text written by a Copywriter? Online and offline ads, texts for email campaigns, headlines, texts for the pages of a site, video scripts, brochures.
Copywriting focuses on an immediate, short-term goal that will generate high returns, i.e., sales. It has to do with ads, sales emails, PPC of landing pages, and much more. A copywriter is a person who can create competitive headlines and persuade everyone to buy a product, sign up for a service, plan a trip or provide this information that a marketer will then use to target him with ads.
Copywriting is more direct and simple than content writing and uses persuasive and emotional reasoning to address the consumer to urge him to take immediate action. If you want to sell your product or your brand name, then you should find professionals because you should always hire an independent partner for the Digital Marketing of your business.
What is a Content Writer?
Content Writing is the fuel that gives life to Content Marketing. Content Marketing creates and shares valuable content to the reader that aims to inform and educate, not to sell directly. So, Content Writing is the fuel of Content Marketing and is more editorial writing and not so sales-oriented. We often see that in the background of Content Writers, as many come from the journalism industry.
The most classic form of content written by Content Writers is the well-known blog posts. When creating content, they will always consider using specific keywords to target, as well as optimizing their articles through meta-descriptions, SEO titles, permalinks and “Alt text” for photos. Also, the content of this format is usually more extensive, as it aims to cover a topic as fully as possible.
A Content Writer writes posts in blogs, posts in all social media, writes promotional emails, and provides valuable content to inform and entertain the readers or customers about a topic. He focuses on creating a productive relationship with the public so that, over time, they can trust your brand and are interested in what you sell.
The best content writers are so good and fun at storytelling that they can write dozens of blog posts without even mentioning your brand name. However, they manage to attract the public and turn them into potential customers.
Copywriter vs. Content Writer: After all, who do you need?
To make this clear to your mind, it may be best to first look at the difference between the two roles.
- The most basic distinction is in the goal we seek to achieve with everyone. Copywriting is the art of selling through text or encouraging the user to act the way we want. On the contrary, with Content Writing, we aim more at brand awareness and creating a relationship of trust with the user, giving answers to questions that concern him, informing and educating him. Selling, in this case, is a longer-term goal.
- The writing style is a key consequence of the above difference. Precisely because Copywriters want to sell rather than update, their writing style is tailored accordingly. It’s not enough just to inform or quote the facts, but somewhere in the description of the facts, you will find elaborately embedded how their product will help you do something faster, more efficiently or with less effort. As a result, their writing style is sleeker and action-oriented with corresponding verbs and expressions that push you to act and “Buy now!” On the other hand, content writers will be content mainly with simply informing you about a topic using statistics or surveys that will support their approach.
In closing, it’s good to emphasize that now these two roles coincide a lot as we will often find Copywriters who will be called to undertake Content Marketing campaigns and Content Writers who will create website copy or email campaigns aimed at selling. Nevertheless, we need to distinguish this because it’s not self-evident that all writers can and do have the experience to sell through their texts. Respectively, the creation of texts for the purpose of brand awareness and not direct profit is a skillset that is not found in everyone who deals with the production of online content. So, it’s good to know what needs and requirements we have from a role so that we can find the right person.
Many years ago, access to information was limited. As a result, small business owners had to cultivate strong relationships with their customers to succeed as well as get recommendations. These days people “talk” and interact through social media.
When the content is informative or smart or funny, it’s shared, and many people read it. The same thing happens if the content is shocking and disturbing. People and businesses can be famous overnight or ruined. The impact of social media is so big that they all try to take advantage of it. Some hire professionals, and some still struggle to learn more. In this article, we present you with some basic tips to get an idea of how social media works.
1. Which platforms should you use?
Many local businesses are already facing the first and most obvious question: which platform should I use? Which one is ideal for me? There are too many. Do I have to have a profile at all? It is much better to have one or two very active profiles than ten silent ones. But which one should you choose?
Think about what your customers are using. Just because Facebook is popular, it doesn’t mean that it’s ideal for you and your audience. Do research, ask your customers in person or by phone. The common knowledge is that LinkedIn is for B2B business while Facebook and Instagram work more on retail. Also, advertisers try to find a way to use TikTok as these days it’s one of the world’s uprising brands with millions of subscribers. Your choice should depend on your business’s audience and the group of people that your product is targeted at. For example, if you sell industrial machinery, very few people on TikTok would care, while in LinkedIn, you may do some business when you find the right connections.
2. Give it time
Don’t think that when you set up a profile, you’ll succeed overnight. It needs work, patience, and a strategy for your profile to build up with followers. Also, it would help if you built your own network so people will follow you on your business profile. Then ask your colleagues, friends, or employees to share your page. That will give you a head start.
3. Create relevant content
You need to make sure that your content in your messages or promotions is worth sharing. In other words, your content needs to be valuable. This is something that may seem complicated. But in fact, it isn’t so. Present your products, photos with offers that are worth sharing. Give some tips and mention little useful secrets. Try to spark conversations under your posts so you’ll reach a bigger audience.
4. Post regularly
What is also important is to be active and post regularly on your page. Each platform is unique. For example, Facebook offers many features for sharing content in various formats, such as photos, videos, or posting links to your site. Ideally, people there can easily share your content and help you develop your following base.
Some platforms, such as Twitter, are great at engaging the public as you can easily spot them when someone mentions you. If you decide to go on Twitter, try to interact with the audience by responding to comments, retweeting, reposting, and engaging in hashtag conversations or replies.
What if you mainly want to post photos and videos? You can do that, too! Use Instagram, Snapchat, TikTok, or YouTube. However, make sure that you upload high-quality material, otherwise, it may backfire.
5. Add the correct information
Social Media profiles allow you to add all the basic information of your business, such as name, phone number and address, to your website. You need to keep this information consistent across all platforms. This will make it easier for search engines and your customers to find you. Also, it’s very important to add your business hours so people will know when they can reach you or visit your store.
6. Use hashtags
Hashtags allow you to link your post to a single topic without having to add an extensive introduction. Instead, use multiple hashtags that match and be relevant to the respective post. There are sites like best-hashtags.com that can help you find trending hashtags, so your content may reach a larger audience by using them. Be careful, though, to use only those related to your post, otherwise, you’ll get bad feedback from the users.
7. Don't just sell
When interacting with your customers, you should not focus all your efforts on sales. Try to build friendships. It may take time, patience, and effort, but it’s worth it. The more you engage, the more people will know about you, and the easier it will be to find your site and use your product or service over and over again. Also, people are tired of businesses trying to make them purchase a product. They are looking for authenticity.
8. Use high-quality images and smart text
Find pictures that don’t require permissions and create clever text to reach your audience. You can take your own products or your company in good quality photos and post with corresponding text. Experiment and find what suits your audience. If you use low-quality images, then it will have an impact on your business internet profile. It’s better not to use a picture than use one with low quality.
9. Measure your effort
Carefully monitor trends and audience engagement in your posts. If you want more information about Social Media and the traffic that leads to your site, you can use UTM tags and Google Analytics to measure your social media effort. In this way, you will learn what you may be doing wrong and correct it or what you do right and keep doing it.
10. Don't Give Up
One final factor to mention when it comes to Social Media Marketing for small businesses is determination. To function correctly, you need patience and consistency. Do not be discouraged after a frustrating experience.
Your business website is not only your virtual showcase but also a Digital Marketing tool. By presenting fresh content every time people visit your website, you encourage them to visit it more often and enable it to rank better in the organic search engine results. But what happens when you don’t have something new to share and refer to the same things you’ve already said, but in different words?
A healthy website is one that keeps its content updated. In fact, Google uses Freshness Factors to help evaluate the quality of your content. Conversely, outdated content on your website can negatively affect its ranking. Don’t worry though, you don’t need to do a complete configuration to reap the benefits of a change. Take a look at five easy ways we use to keep our content up to date and fresh without having to spend many hours at a time.
Change your images
Images are one of the most important elements you have on your website. They can set the tone right away, boost the Brand and help visitors decide if they want to learn more or jump to another site. In fact, some studies report that compelling images have almost double the visibility of boring visual content. So, make sure you use high-quality pictures of your products and your banners. Any size larger than 200kb is excessive and harmful to the website, and is only recommended in exceptional cases and exclusively for header or background images of a page. An ordinary photo is suggested to be compressed to take up less than 100kb of space. The resolution that an image of the above sizes must have to occupy a small volume must be no larger than 72 px/inch: from then on, there will be practically no difference in the photo’s clarity, while we can have decent results even with lower resolution. You can also refresh all your social media posts to give your customers a feeling of a positive change.
JPG format offers better compression while maintaining the resolution of a multicolored photo and is recommended when we have to upload such images. In addition, PNGs provide other benefits, including fewer colors, and are used for images that are logos or sketches. To upload a photo to a site, we need to convert it to JPG format. In this way,
- we have better quality in our image
- we occupy a smaller volume
- we achieve greater speed on our website
Optimize your blog content
If traffic to your blog posts has dropped significantly, a refresh may be all you need to fix it. Do a little research on the keywords to find where you can make improvements without a total rewrite.
- Which keywords are you already rating for?
- What keywords do your competitors rank for?
- Are there any keywords related to your content?
Tools like Moz, HubSpot Analytics, and Ahrefs give you information based on information about your own site and those of your competitors, so you can see exactly what you need to do to optimize your content. This way, you can track the performance and position of your website up or down in the search engines. Then, once you have determined which keywords to use, you can change the content of your website and include them where it makes sense.
Repair broken links
Broken Links can be caused by outbound pages you link in your website. Things like moving, removing a page or content can all contribute to broken links. In addition, these links can hurt your website ranking in search engine organic results. So you should gradually look for links that may not work to redirect them so that visitors will visit the relevant page when they click. If you have a large website, a tool like Ahrefs can check your links, so you don’t have to do it manually and know where to spend your time exploring to fix broken links.
Review existing content
Google has stated that spelling mistakes and bad grammar don’t work against the site ranking. But they have also pointed out that the top sites tend to have flawless content. Think of it as a sign of trust. Websites that are full of misspellings or bad grammar are less likely to be trusted by visitors, and they would get a bad impression of your business. So, it’s a good idea to make sure your content is flawless at all times.
Improve the communication form
The purpose of the contact form is to collect data from the user. But what number of data? All of us, more or less, have filled out an online survey form in which there are a large number of fields, which is wrong for two reasons. First, you take up too much of your visitors’ time, and second, you tire him with all the questions or data, and he may give up halfway.
Research has shown that the less we ask, the more likely the user is to communicate. A communication form with three fields increases this probability by 25%. Ideally, there should be the following fields:
An additional factor is the amount of information requested. The ‘Message’ field, for example, is a text area. If we have enough such fields, the visitor may hesitate to fill them all in. So, if we apply these ways of improving the communication form, we improve the image of our site since we make this page look attractive in the eyes of the visitor without driving him away.
Consumers always want the new, the one that reflects the spirit of each era. When a corporate website looks like it was made, e.g., in the ’90s, his visitor can easily consider that the company he belongs to has to review its corporate practices and philosophy. More specifically, suppose you enter an e-shop to make a purchase, and it seems outdated. It is reasonable to assume that its appearance is probably not the only feature that has long been upgraded and that it may not use the latest electronic security rules.
Frequent updating of your site may seem tedious, but it should not be. Even a few minor changes here and there can be enough to keep things fresh and to welcome your guests. But most importantly, it shows that you are constantly investing in the success of your site, as visitors and search engines will notice.
Before you design your website, it’s very important to think about your target audience and the type of content you will use to enrich it. Your content must be useful, solving problems, and of course, have an excellent design to attract the visitor. Some things that you must take into consideration are:
Keep the tone of your content comprehensive. Whatever the tone, it should have the same hue in all sections of your website. Pay attention to the SEO website optimization – important keywords and phrases, and be careful to include them in your content. Make sure the content gives them all the information they need, yet remains understandable.
Readers are much more likely to stay on your website when you use beautiful high-resolution images. Photos taken from a mobile phone don’t have the necessary impact, so you should work with professional photographers to edit the images and web designers who will incorporate these photos into your website. Your logos and branded material should meet the standards of all your pages. If you still want to take the pictures yourself, make sure that the lighting of the area is enough. No one likes dark pictures, whether on a website or social media.
Maintaining an understandable and up-to-date blog is more important and rewarding than you think. Carefully create an editorial diary with blog posts that focus on your brand and provide information and educational resources to your readers, not necessarily attached to your products. A regularly updated blog will make your users and prospects visit your website over and over again, which will significantly increase your website traffic. Make sure each time you post to share on all of your social media.
The user experience is equivalent to developing a quality website. How the user moves and is directed to your website needs to be done easily, while users will probably leave your page quickly if the opposite happens. Here are some things to look for when selecting yours:
- Flow charts: Users usually don’t want to go through many steps to get where they want to go. Composing a flow for the user will create a powerful framework to ensure that users get the best possible experience without unnecessary delays.
- Utilizing all teams: UX may seem like a developer’s responsibility, but you will need information from all your teams to get a great result. Sales, marketing, and even the graphic design department can enlighten you about how users end up searching the market. Give them a forum to present their views and clarify the various solutions to your website. If an idea is good, you can even post it on your blog.
- Pay close attention to the results that will result from the testing procedures. Make sure you get all the answers, even the extra ones added to your original questions.
All quality content and proper UX tuning will not be very useful if your website doesn’t have the code and the ability to reach high speeds and keep up with any rapid increase in visitors to your website. You need to think ahead and have a business vision, which means from the beginning of the process. Investing in a custom website design will definitely pay off in the future.
Most users, including younger consumers, use a variety of devices to browse the internet. Making sure your website is compatible with all available display methods is definitely an important issue. In addition, the versatility of use in each browser is equally essential. A small line of defective code could prevent your website from working in all available browsers. Make sure the developer you choose checks your website compatibility frequently across all browsers and devices.
Code is the core of your website and keeps it running efficiently and effectively. Your code must be accurate so that it can deliver at a higher user and functionality scale. This should be a priority, so make sure your developers keep this in mind throughout the coding process.
Website optimization SEO
The Search Engine Optimization process is an ongoing issue for any website. If your website does not appear in a relevant search, then all the hard work and beautiful content will remain in obscurity. There are several factors that can enhance or sabotage the power of SEO; this is why you should hire a professional SEO team to do that for you:
- Links: If you have external links that cause congestion, make sure you check them regularly. There may be corrupted links and damage for a long time before you realize it, so make sure you constantly check your links manually.
- Algorithms: Google and other search engines constantly change how and why their algorithms reward or punish you. The first step is to be aware of which algorithms are working, so keep in mind the news around SEO website optimization.
- Original content: The higher you will be in the search list, the more quality content you have. Make your content more educational and entertaining than over-promoting yourself.
- Keywords: Make sure you are using all the correct keywords in your content.
- Clarity: Your content must be easy to read with headings and spaces.
For the best possible web development for more significant impact and high ranking in search engine results, contact the Stars Media team directly. Our specialized team for digital marketing services and website construction will help you achieve profitable growth in e-commerce, and lead your business successfully in the digital world.
Affiliate Marketing is one of the most efficient ways for anyone to make money on the internet from home. With the right moves and strategies, you’ll be able to establish your online presence.
Suppose you want to make money from your site, or find partners who will promote the product/service you sell online in order to increase your visitors and ultimately your customers. In that case, this affiliate marketing guide will solve many of your questions.
In addition, it will give you very useful tips but will also help you start from scratch and see your income grow by joining a network of partners who aim to promote each other and share their profits. But don’t rush to think that it’s something simple and it can happen overnight.
What Is Affiliate Marketing?
Affiliate Marketing is the branch of marketing that’s based on the logic of profit sharing to those who promote a product or service. With this, anyone who promotes products of other people or companies earns a commission from the profits.
In this way, they are motivated to promote a product that they like and consider to have value. At the same time, the advertiser wins as he creates a network of partners who aim to promote, advertise, and ultimately sell his product.
Who is an Affiliate in Affiliate Marketing?
An affiliate is the one who promotes the product or service that has been selected. It can be an individual, but it can also be a entire company. There are sites wholly or partly dedicated to product promotion.
An affiliate promotes the product online in various ways. In more detail:
- It can have a banner on its site, with which it sends/routes traffic to the advertiser’s site.
- They may have a blog where they write articles that present and advertise the product, or do indirect marketing offering useful tips and tips on this industry.
- Apart from the website or blog, which are the most common starting points of the Affiliate Marketing campaign, the flourishing of social media has also brought them to the fore, so someone who maintains a Facebook page or an account in another, can become an affiliate in social media.
There are two important things for an Affiliate to remember :
- In any promotional action, they must put the affiliate link to the advertised product.
- Promote products and services in an industry that knows them, and that’s relevant to his subject. Only then will they be able to create content that has value, attract an audience, and ultimately refer that audience to the advertiser.
For example, if one has a site with articles on topics such as women and beauty, then it would be very effective to add a banner or write an advertorial for a face-care product since the target group of both is the same. The site owner knows the market well, can give useful tips, and can adequately evaluate the product they present.
The knowledge it will offer will be essential, and the link it will add is much more likely to be clicked/followed.
Who Is The Advertiser In Affiliate Marketing
An advertiser can be anyone who has a website. Usually, advertisers are e-shops, however, it’s not necessary to make a direct sale through affiliate marketing. Instead, the advertiser may want to promote something else and achieve it with other actions.
For example, they may want more visitors to their site to increase brand awareness, and reward the affiliate for each visitor they bring, or for each subscription to the newsletter. Therefore, the type of advertiser and the affiliate’s reward depends on the energy they want to achieve depending on the goals they promote.
Which Affiliate Marketing supports advertising Campaigns?
- Cost Per Click (CPC ): In these campaigns, the affiliate earns a certain amount for each click made on the advertiser’s link, which is in a banner, text, or image. It’s the simplest form of a campaign because it’s based on the traffic brought by the affiliate without giving a basis to its conversion into sales and therefore returns the lowest amount per click.
- Cost Per Action/Cost Per Lead (CPA /CPL): The affiliate is paid when the visitor to the advertiser’s page completes a pre-defined action. Such an action can be subscribing to an email list or newsletter or subscribing to a member.
- Cost Per Sale (CPS): The cost per sale campaign is similar to the previous one since the affiliate gets a commission if a specific action is done, i.e., online sale in the e-shop of the advertiser. These are targeted campaigns that require a high conversion rate of visitors, but are well paid.
- Revenue Sharing (REVSHARE): This type of Affiliate Marketing campaign is popular with lucrative online businesses that don’t just make specific sales but provide ongoing services, such as gambling sites. The advertiser shares a percentage of his profits with the affiliate.
- Cost Per Thousand (CPT): These are Cost Per View (CPV) campaigns in which the affiliate is paid based on the impressions of an ad. Because the journey from the appearance of an advertisement to the achievement of a sale is long with a low conversion rate, the affiliate is paid per thousand impressions of an ad.
- Cost Per Install (CPI): CPI campaigns are run especially for websites that sell or provide free software, in which the software website is advertised, and the affiliate is paid for each installation of the program.
What are Referrals?
The increase in global competition and the growth of the internet has resulted in the creation of affiliate networks, which bring advertisers in contact with affiliates. Many Affiliate Management companies work with such networks or have their own network.
The goal of these networks is to attract a very large number of advertisers and affiliates and ultimately increase their influence by attracting new partners. These networks are also very important for the affiliates that manage to achieve an increased percentage of clicks and conversions in the advertiser and finally have hundreds or thousands of smaller affiliates.
In Conclusion …
We all want to see our page appear first in Google searches. But how can we achieve this? According to Google statistics, more than 2.2 million searches are performed daily, so the competition is strong and uses all the digital tools at its disposal, especially SEO.
Search Engine Optimization (SEO) optimizes a website by applying specific techniques to achieve better organic rankings in search engine results pages and accordingly increases its traffic.
The Stars Media SEO Experts have developed a specific methodology for achieving results and share some simple SEO steps that you can do, too!
1. Create Blogs and Articles That Target Your Audience
Creating content that directly addresses the needs of your audience will help with your SEO. Think about how your blogs actually answer the questions your customers will search on Google. That is, if it’s related to your products or services, your potential customers will land on your page before they even need to complete a purchase or transaction.
2. Add value to your page content
The more links that lead to your page, the better your search engine rankings. But in order for the users, other pages, blogs, etc., to want to share a link that leads to your page, it must be objectively worthwhile as content. The more niche (specialized market), the more competitive!
3. Sharing is caring!
How many times do we click “share” on social media of other pages? What are the factors that lead to this decision? This is what you should have in mind when creating social media content for your page, to think first as a user and then as a business. What material would you like to see so that you feel it’s worth sharing with your friends.
4. Use sources and links
Do not hesitate to use links from other sources within your own original content where necessary. Including links in the body of the page (not in the footer or in the sidebar) makes your website look more valid and raises your SEO rating!
Using free tools like Google Keyword Planner, you can find the right keywords related to your business and relevance. First, find keywords and phrases that are relevant to your content and include them in the first and last paragraphs of your page. Next, identify sub-keywords and phrases and place them in the middle paragraphs of your content. This can make a huge difference when search engine results rank your content for SEO.
6. Do not underestimate your titles
The titles and descriptions of your pages should be as attractive as possible, but without falling into the trap of becoming “clickbait,” which will damage your relationship with your audience. A title should be honest, descriptive, and of interest to the public. It’s also very important that they contain the keywords with which you want to be found. By paying a little more attention to the titles, you give more reasons to the audience to click on what they see.
7. Alt Tags "save" SEO
We know this may seem like a lot of work, but the alt tags of the images on your page are important to keep up to date. Simply uploading media does not help Google Search Engine properly archive your page. However, by filling in information through Alt tags, you give more “light” to the search engines and your SEO ranking.
8. Spend a little more time on your URLs
Do not leave your URLs to chance. Most CMS tools (WordPress, Joomla, etc.) give you the option to modify your URLs to become regular words (with some restrictions).
9. The value of a memorable Domain
Your domain is your headquarters, and you always want people to be able to find it easily and not go to a competitor by mistake. Therefore, try to find a domain that will not only be relevant to your company but will ensure that people looking for your company will find you. This tactic also helps Google’s “exact match” searches, which is a key SEO factor for your page.
10. XML Sitemaps should not lead to hidden treasures
Use tools like XML Sitemap Creator to create an XML sitemap from the HTML sitemap of your page. It sounds complicated to someone who has no previous experience with the subject, but it’s a necessary process for the SEO of your page. Once the XML Sitemap is ready, you can submit it to Google.
12. Headings are your main SEO weapon!
Headers are a key SEO factor in every page of the website because they are used so that search engines can understand the information and content of your page.
Search engines “read” the title’s content as for them, it is more important than the rest. One-Page Titles, therefore, have a simple rating of H1, H2, and H3, which are the most important, and reach up to H6.
But you can’t put any content you want in the titles. It is essential to use keywords (both short tail and long tail) as search engines when they “read” your website will identify them, recognize them, and better rank your content based on relevancy. Basically, you’ll appear higher in the organic results.
As a general principle, Title H1 should contain the most targeted keywords that define the object of the company/enterprise. Title H2 should contain keywords similar to Title H1 but more specific. Finally, Title H3 has the use of a sub-Title and should therefore be explanatory and ancillary to Titles H1 and H2.
Ideally, you can think that Titles have the structure of Hierarchy, and therefore the smaller the number that follows a title, the more important it is for the SEO of your page.
SEO is a marathon, not a sprint. By following these basic rules, you will find more positive results in the long run in the SEO ranking of your page. But the secret ingredient is consistency and constant engagement.
Social media is now an essential marketing tool for all kinds of businesses.
Not too long ago, people couldn’t understand why or if their business should be on social media. Now, most of them research to find ways to grow on social media. Social media is an important tool for digital marketing, and if you are wondering when this will change, the answer is: Not soon.
People are stuck in a new way of life, where the digital world coexists with the real in an inextricably linked relationship. Digital interaction is part of our daily lives, and this is evidenced by the more than 2 hours we spend every day on social media sites. This is why social media is such a powerful Marketing and Advertising Tool for SMEs that they need to build brand recognition, generate traffic, and increase sales, which is difficult to achieve when you are small and relatively unknown.
Social media can help even the smallest businesses reach a larger target audience. But, unfortunately, this requires a full understanding of the microcosm of social media. We need to know as much as we can about people, what they do online, and how they interact.
Unfortunately, many companies try to stand up to the chaos of social media but without having a documented strategy. But, with just six steps, you can create an effective strategy to achieve your goals.
1. Check your current social media presence
- What networks are you currently active in?
- Are your networks optimized (photos and cover images, résumé, URL, etc.)?
- Which networks bring you the most value?
- Have you checked your competitors’ profiles?
2. Record the "ideal customer"
- Job title
- Problems that your business has and can solve
- The most used social network
3. Define your goal on social media
Clarify what your goal is and what you want to achieve through social media. Your goal should reflect the identity of your business, and only when you record it will you be able to understand exactly how to use your presence on social media. Do not forget to consider the “ideal customer” when trying to create your “mission.”
Based on these, you will be able to decide what content and where to share it. Businesses that publish randomly without a goal will fail as people “follow” the experts.
4. Identify the key success metrics
How do you know if your social media marketing efforts are successful?
Some metrics to consider are:
- Time dedicated to the website
- Brand references
- User feelings (sentiment analysis)
- Total notifications
5. Create and define content
Unfortunately, this perspective often causes us to become overwhelmed when it’s time to start a new project.
Now you know who the ideal customer is, and you have set the goal of social media. When you have knowledge of all this information, then you will know how to create content. We will share some ideas:
- Blog Posts
- Company News
- Interviews, etc.
The list of ideas is long, but make sure you focus only on the content formats that align with your goal, and of course, your skills.
You can create a diary to keep track of how often you post on each network, what topics to share, and when to share them.
6. Monitoring - Analysis - Optimization
This can be the most important step for your social media success. The best marketing strategists rely on trial and error. Therefore, monitoring the results, analyzing the data, and then taking corrective action to optimize it all is vital.
Every previous step needs to be re-evaluated once you have taken the time to analyze the results of your marketing efforts. But, again, let the data guide you. For example, if Facebook or Twitter seems to be the most effective channel for your business, consider doubling your investment in that channel.
Finally, do not forget that the ideal strategy is not carved in stone. This is an ongoing process that should be modified and adapted when necessary. After you have realized your goals, you can make your strategy better and evolve as you learn more about your target audience’s needs.
- According to estimates, social media users will reach 2.77 billion.
- 91% of retailers use two or more social media channels.
- 81% of all small and medium enterprises use a social platform.
- When asked by 81% of teens, they said that social media has a positive impact on their lives.
- Social media affects the purchases of 23% of online shoppers.
- 30% of online shoppers are willing to buy a product on social networking sites.
- Media advertising spending is expected to exceed newspaper advertising spending by 2019.
- People are 80% more likely to read content that has color graphics.
- Infographics are three times more likely to be liked and shared than any other type of content on social media.
- Facebook has 2.27 billion monthly active users.
- Facebook status updates with images are 2.3 times more committed than Facebook status updates without images.
- Mobile is responsible for 92% of Facebook advertising revenue.
- 64% of monthly active Facebook users use Facebook messenger.
- It has 1 billion monthly active users.
- 80% of Instagram users live outside the US.
- 32% of all internet users are on Instagram.
- Over 95 million photos and videos are shared daily on Instagram.
Twitter has 326 million monthly active users.
1. Your marketing will be consistent
One of the keys to success in digital marketing is consistency. The problem is that people aren’t machines and need to take breaks. So, when your staff is sick or on leave, this can cause issues for your company.
A good example is content production or content marketing. You can’t decide one day to stop blogging for a few weeks during the holiday season or when one of your employees may be on leave. If you do, Google will notice it, and your organic ranking will take a hit as a result. Choosing an outside partner means you never have to worry about staff leave.
2. Professionals take over
Your employees have salaries, so instead of introducing payroll for one person, you will pay a team of people specialized in digital marketing to research, create, and implement marketing strategies that work for your business. The bottom line is, you pay for excellent results in the most affordable way.
3. You get a new perspective
Working in your business, day in and day out, gives you the opportunity to understand it more, but there’s always something missing. For example, finding out what brings visitors to your site and knowing what to optimize to grow your business can be information you may not be familiar with. Hiring a digital marketing company can give you a new perspective on approaching your marketing today and understanding why digital marketing is so important.
4. You will see the result of your investment
When you hire a digital marketing specialist, you are sure that your funds will be invested properly. We will make sure that you will get results and that your business will thrive. We want you to save money and see your company grow.
5. You will be in tune with the latest industry updates
Given that digital marketing experts spend most of their time learning new skills and improving existing techniques and strategies, it’s fair to say that they’re keeping up with the ever-changing and growing digital marketing space. Thus, it’s easy to get help when a significant and meaningful change is going to take place in the industry in general. Then, when something happens, we will know it.
6. You can focus on your business
Outsourcing digital marketing is mainly considered by companies that want to keep the process independent of the company’s core. The business consultants of a digital agency will give you advice on your new ideas and develop better strategies.
With the proper access and information, your digital marketing strategy can design, develop, and execute processes that will bring the results you need. Trust for the company you hire is very important, and you need to make sure they deliver your reports and updates on the progress of the strategy.
7. You can count on continuous optimization
This is true! The digital marketing company you work with should constantly demonstrate the return on your investment by offering the proposed end goals. So you see if they are committed to continually optimizing your strategy for the best results. Outsourcing of marketing means that there’s less risk of stagnation or neglect.
8. You can do more with less
Managing digital marketing within the business may be difficult. For example, you may need help with PPC campaigns, email lists, social media campaigns. Still, with an in-house employee, it’s impossible to create all of this content and use all the available digital channels to grow your business.
Outsourcing can allow you to use multiple marketing channels easily. You can have a web designer to upgrade your website, a copywriter to handle the content of your site or email, and a social media expert to update your platforms.
When you have various outsourcing services available, you can focus on individual campaigns, specialized services, or even integrated marketing operations.
9. Work with people who have experience.
10. Get access to the latest technology.
Marketing departments often lack the technology or have a mixed variety of incompatible marketing technologies. While companies have access to thousands of available marketing technologies, how do they know which one to choose? And it often happens that marketing organizations are at the bottom of the IT department priority list. This means that there may be a lack of support and guidance. However, based on the performance it can provide you, a marketing company, the advice and services, and implementation support are extremely valuable.
Hiring professionals will save you time, money and will bring you results. You will have time to run your business, and your company’s digital profile will be upgraded, leading to more customers.
Why do we need backlinks?
The over 200 SEO factors that are supposed to affect how well a website will rank in Google search results and relate to backlinks are around fifty. Also, note that SEO has a positive and negative balance, and some backlinks may be considered negative backlinks that lead to a drop instead of a rise in search engines. That’s why you need affordable SEO services to undertake your website and protect you from negative backlinks.
Content-Based SEO Factors:
Content seems to be at the forefront because there are so many of these factors that Google and other search engines like Yandex consider when deciding what matters and what doesn’t on the first page. It should be noted that every year the trend is for Google to give more and more weight to the content at the expense of backlinks.
This is because backlinks are easier to manipulate and can be created with Black Hat SEO techniques. On the contrary, producing quality content is a laborious and arduous process, and one cannot easily or quickly deceive the search engines today.
Who is the winner?
Some American SEO experts say that 85% of SEO results come from backlinks, while the remaining 15% from content, no matter how incredible, quality, unique, or unrepeatable.
And you can see this because there are many websites with thin or minimal content still coming out first on Google. But, at the same time, other sites with thousands of pages and high-quality articles, or even shops with thousands of products remain obscure and aren’t found anywhere.
Which types of backlink to prefer and which to avoid?
Backlinks from blogger, wordpress.com, and not wordpress.org sites and websites like wix, yola, etc., seem to have zero or no value in Google. This is because Google sees and counts all these backlinks from these sites like social media signals, and to get some small boost, you should have 100 to 200 notifications every day. From about 100 such social signals on different social media, Google is starting to give you more points and give you a temporary boost to your site. Spending to get five backlinks from such sites is like getting five likes on Facebook or four in Google Plus. If you don’t have the time and money to spend, it’s better to create ten or twenty real profiles on various social media and make your website posts and notifications there to collect backlinks and traffic than to do something else.
If you can spend more time, you should post your website in various directories on the internet or some high-profile sites or place an advertising banner with the prospect of staying there permanently.
Backlinks via Guest Posts
Backlinks from blogger
Many believe that Google has recently degraded the role and value of the blogger. Blogger is a free digital blog platform provided by Google. The truth is that Google hasn’t changed anything in its algorithm for the blogger. On the contrary, the competition has intensified in general, and other sites on more competitive and professional platforms such as WordPress have filled the first places of search results.
Create unique content yourself
The best recipe for getting the right and quality backlinks for your website is to offer unique, quality content to the end-user. Find out what your average customer is up to today and give them as much information as you can. You will be surprised if your article is of good quality with how many people will make notifications on Facebook and other social media and how many will mention you on their website and give you a backlink. This is also the only way that Google suggests today to follow if you want to gain a quality backlink.