Content Marketing and SEO: Can we combine them?
The marketing world seems to confuse two very important but quite different application techniques: Content Marketing and SEO. It’s easy to see why this happens if one follows the various references of these two techniques in multiple articles on the internet. Marketers draw a blurred line between these two different strategies.
But the truth is much more complicated. Content Marketing and SEO are natural complements to a general business promotion strategy. Both techniques feed into each other and act as essential tools of any successful Digital Marketing campaign. To better understand how these two techniques complement each other, it would be better to analyze them individually.
What is Content Marketing?
Translating the phrase Content Marketing reveals to us its true nature: it is the application of content marketing techniques. It is the basis of all digital marketing campaigns that take place online. For example, you may have posted a blog post on your business website last week, which will be promoted on all your social media channels to attract more readers. The application of SEO techniques will boost your content.
Of course, having an effective SEO strategy doesn’t mean that your content should be trivial and indifferent. Remember that SEO is not the “magic filter” that has the ability to correct the overall image of a website or a blog, moving it to the top of the search engine rankings.
The overall quality of your content is one of the many factors that search engines consider when processing your content. If your content contains spelling mistakes or contradictions, then the practical application of SEO techniques will have absolutely no repercussions.
So you need to create that remarkable content, which your specific target audience will enjoy, offering real solutions to the possible problems of their daily life.
What is the goal of SEO?
The goal of SEO is to attract the right people for the content you create. Through targeted optimization, various technical improvements, and regular adjustments, an expert and professional in SEO promotion manages to increase the organic traffic of your website.
However, SEO would have no tangible effect without valuable content, websites, blogs, product descriptions, or even images and videos. Therefore, SEO can’t work on its own – it’s necessary to have quality content that corresponds to the specific questions asked by users, using the appropriate keywords.
What is easy to understand is that SEO results don’t happen “by magic.” Instead, they owe it to real people who work in the background, supporting search engines to categorize published content better and, consequently, giving the best experience to the user.
Effectively combining Content Marketing and SEO
There is no real question between Content Marketing and SEO. The only question that should concern you is how to improve the overall visibility of your generated content with a powerful application of SEO techniques. So how do you combine these two effective promotion techniques to grow your own business?
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Create content based on search engines
This certainly doesn’t mean that you should overload your content with keywords. Instead, it would help if you considered how search engines work. A search engine tries to categorize a page or a blog by analyzing and editing its published content. In terms of creating the content itself, this can mean splitting it into individual topic areas, which will significantly facilitate the process of categorizing your website.
Be consistent in publishing your content
Although this is, for the most part, of the Content Marketing strategy, there are some opportunities to apply SEO techniques. For example, one of the factors that search engines consider is the frequency with which your content is published. This is excellent news for a website or blog that makes regular updates and those who may have neglected or are just starting to produce content. They need to know that creating a regular publishing schedule is crucial to promoting their business.
Each new piece of content not only signals that you are still posting relevant and valuable content but also increases your chances of increasing your website traffic by creating potential new keywords in your search listings. Of course, this also helps increase your authority, covering and analyzing issues related to the industry in which your business operates.
And then the SEO balances the content of your website, preventing you from focusing on a specific element of your business, ignoring other possibly equally essential aspects of it. Instead, SEO experts use technical analysis and processing tools to ensure that your business covers all those thematic areas so that your website remains at the top of user searches.
Evaluate the quality of the links you use
You’ve probably been informed about the quality of backlinks and how they can significantly affect the credibility of your website. SEO techniques can help you identify unreliable websites that you should avoid. However, this process is not only about the so-called link monitoring but is an integral part of the overall evaluation process. Ultimately, you can judge for yourself which content from third-party sites can be considered relevant to the content you publish yourself.
When the quality content of your blog or website starts to appear higher in the search engine results, which many people use to find high-quality information sources, you will see that your backlink numbers will begin to increase significantly. This is because as the most important and trusted sites begin to link to your page, search engine algorithms will recognize it and reward your page rank accordingly.
Content Marketing and SEO: Can you choose one over the other?
Content Marketing and SEO must work together effectively to provide users with relevant content that attracts them with genuine interest. If you produce a great product or offer a quality service, then you need to create relevant content that will attract new users. This, of course, requires a consistent and targeted SEO strategy. So SEO should be an essential part of your overall marketing planning. Simply put, it is not an additional choice you can make but a necessary action. If no user can see your content, then how can you name your strategy Content Marketing?
There is a particular synergy between Content Marketing and SEO, mainly when these two techniques deliver the best results. That’s why the leading Digital Marketing companies combine SEO services with those of Content Marketing, because they know that it’s the only effective way to promote the image of your business. This means that you have a complete picture of your audience, direction, and strategy, optimizing your content’s quality. It sounds like a pretty demanding process (and it is), but it will reward you in the long run. Because the growth of your business is a long-term struggle, which you must be willing to give.